Loducca Headquarters by Triptyque

São Paulo based archi­tec­tural firm Trip­tyque has sent me images and infor­ma­tion about the project they com­pleted for brazil­ian adver­tis­ing agency “Loducca”. The new head­quar­ters build­ing is located on Colom­bia Street, num­ber 325 on São Paulo, Brazil. Image gallery after the break.

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Trip­tyque describes the project as follows:

Located in the neigh­bor­hood of “Jardins” – which presently expe­ri­ences rad­i­cal changes – and in an avenue with busy traf­fic, the build­ing faced north emerges as a strong and organic ‘incar­na­tion’ of this trop­i­cal city – such as noise and solar radi­a­tion – and takes form by absorb­ing these aggres­sions. Though it is impo­nent, the con­struc­tion isn’t autonomous, nor blind or deaf – it is born from its local energy and uses that to give the envi­ron­ment new mean­ings, in a boomerang-like effect. The impos­si­ble trans­parency between build­ing and street is build through the decon­struc­tion of the façade: the organic and fluid brise-soleil mem­brane deforms itself under the effect of the traf­fic move­ments. It pro­tects the build­ing from the sun and works in two other very con­trast­ing ways: it lets the pub­lic eyes inside and – at the same time – fil­ters the­ses eyes, giv­ing the users cer­tain pri­vacy. The con­struc­tion stares at the city and reveals its inte­ri­ors del­i­cately through var­i­ous over­laid lay­ers: the glass gates, the brise-soleil and the frontal translu­cent glaz­ing con­nect the exter­nal to the inter­nal visu­ally. Mean­while, in the back façade dou­ble opaque and sin­gle translu­cent glaz­ing alter­nate in an intrigu­ing visual game, cre­at­ing lumi­nos­ity and rein­forc­ing the con­tact between inside and out­side. This visual and sen­so­r­ial con­ti­nu­ity reflects in a strong and trou­bled rela­tion­ship – the pub­lic eye and the pri­vacy of the user. The inter­nal life of the project is accom­pa­nied by the observer. A con­crete frame panel is con­nected to the ‘façade-membrane’, and com­ple­ments these affairs, con­nect­ing the inte­rior and exte­rior envi­ron­ments. The three floors are struc­tured by a strong ver­ti­cal ele­ment – the con­crete stair­case. Its folded geom­e­try con­nects all inter­nal rooms, from the park­ing lot to the solar­ium at the top floor – an infi­nite deck that opens up to the trees around the build­ing – what helps it merge with its surroundings.

More infor­ma­tion about this project includ­ing 3D Draw­ings on the project’s microsite

Image Gallery