LAMY noto

The new LAMY noto ball – point pen, designed by Naoto Fuka­sawa, takes the writ­ing tool back to its essence — his goal was to make a ball – point pen, period. No fur­ther pre­ten­tions. It is that untamed japan­ese min­i­mal­ism what gives the noto its mod­ern purity. It comes in light-grey (above), light-blue, orange, black and silver/black (after break), and accord­ing to the press release LAMY sent me the prod­uct will be sold at a rec­om­mended price of €3.90 (roughly US$7) — such a prod­uct can only come from a designer whose phi­los­o­phy traces back to the very val­ues that trig­gered the mod­ernist move­ment: “good taste and first class design do not have to be expen­sive”. More images/colors after the break