<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>minusfive &#187; Areaware</title> <atom:link href="http://minusfive.com/tag/areaware/feed/" rel="self" type="application/rss+xml" /><link>http://minusfive.com</link> <description>modern design, minimalism + architecture blog</description> <lastBuildDate>Tue, 08 Dec 2009 05:57:14 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=</generator> <item><title>Mark Sanders’ IF-Mode for Areaware</title><link>http://minusfive.com/775/industrial-design/mark-sanders-if-mode-for-areaware</link> <comments>http://minusfive.com/775/industrial-design/mark-sanders-if-mode-for-areaware#comments</comments> <pubDate>Mon, 11 May 2009 17:58:27 +0000</pubDate> <dc:creator>Jorge Villalobos</dc:creator> <category><![CDATA[Industrial Design]]></category> <category><![CDATA[Media Gallery]]></category> <category><![CDATA[Areaware]]></category> <category><![CDATA[Mark Sanders]]></category> <category><![CDATA[New York]]></category> <category><![CDATA[Transportation]]></category> <category><![CDATA[United Kingdom]]></category><guid isPermaLink="false">http://minusfive.com/?p=775</guid> <description><![CDATA[The clean and striking IF Mode is aimed at commuters of the mobile generation who, until now, may have not considered cycling or folding bikes to be an option. IF Mode avoids oily chains, complex tubes with hidden dirt traps, and the clutter of traditional bike features. Meant for city commuters rather than bicycle warriors, [...]]]></description> <content:encoded><![CDATA[<p><a href="/industrial-design/775/mark-sanders-if-mode-for-areaware#more-775"><img src="http://minusfive.com/wp-content/uploads/2009/05/if-mode-mark-sanders-areaware-6-600x822.jpg" alt="IF-Mode - Folded - Mark Sanders" title="IF-Mode - Folded - Mark Sanders" width="600" height="822" class="alignnone size-medium wp-image-779" /></a></p><p>The clean and striking IF Mode is aimed at commuters of the mobile generation who, until now, may have not considered cycling or folding bikes to be an option. IF Mode avoids oily chains, complex tubes with hidden dirt traps, and the clutter of traditional bike features. Meant for city commuters rather than bicycle warriors, it looks at home folded up on a subway or in an office, like other well designed accessories in your life. It also performs on the street like any lightweight, well-balanced full size bike. <span id="more-775"></span></p><p><a href="http://www.areaware.com/proddetail.asp?prod=CYIM&#038;CatID=15&#038;subCatID=134">Areaware</a> is a New York City based company renowned for unique design products with an emphasis on forward thinking technologies and original expression. Our products are decorative but go beyond ornament. Each has an underlying meaning which we believe can deepen the relationship people have with the everyday objects in their lives.</p><h2>Designer’ Bio:</h2><p>Mark Sanders is the Principal of <a href="http://www.mas-design.com/">MAS Design</a> — a product design and engineering consultancy established in 1984. He was an early graduate of the Industrial Design Engineering (IDE) course at the Royal College of Art/Imperial College, and has followed the same holistic design principles in business. He is now a visiting tutor on the IDE course and runs MAS Design from a self-built home/office/workshop. MAS design specializes in integrating engineering and industrial design. Its product portfolio includes a wide range of award-winning patented products from kitchen tools to operating tables, industrial valves to folding bicycles.</p><p><img src="http://minusfive.com/wp-content/uploads/2009/05/if-mode-mark-sanders-areaware-3-600x399.jpg" alt="IF-Mode - Mark Sanders" title="IF-Mode - Mark Sanders" width="600" height="399" class="alignnone size-medium wp-image-777" /></p><p><img src="http://minusfive.com/wp-content/uploads/2009/05/if-mode-mark-sanders-areaware-1-599x900.jpg" alt="IF-Mode - Folded - Mark Sanders" title="IF-Mode - Folded - Mark Sanders" width="599" height="900" class="alignnone size-medium wp-image-776" /></p><p>[ via <a href="http://www.areaware.com/proddetail.asp?prod=CYIM&#038;CatID=15&#038;subCatID=134">Areaware</a>, <a href="http://www.mas-design.com/about.html">MAS Design</a>, <a href="http://yatzer.com/1680_if-mode_by_mark_sanders_for_areaware">Yatzer</a> ]</p> ]]></content:encoded> <wfw:commentRss>http://minusfive.com/775/industrial-design/mark-sanders-if-mode-for-areaware/feed/</wfw:commentRss> <slash:comments>16</slash:comments> </item> </channel> </rss>
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